Elena Prokopets
Claire Briggs Webber, CPRW
A few businesses are yet to shift their marketing efforts to the Internet, but they are few and far between. Most companies recognize that digital is the new channel to be if you want to get your product and services in front of the right crowd. That’s where you come in. You can use your digital marketing skills to drive the campaigns’ success and hit KPIs for any type of business. All you have to do is convince the company in question to hire you. And that’s where we come in! Check our actionable resume tips and a perfect digital marketing resume sample.
Write a Resume Header That Hooks
When you create killer content, you know your headline is key. The same applies to your resume. Forget about dull headers like ‘Professional Digital Marketer’. Instead, come up with a title that is:
- Descriptive
- Memorable and attention-grabbing
- Relevant to the position you are aiming for
Here’s a quick example:
Add a Resume Summary With a Value Proposition
To keep the narrative going, follow your killer headline with a great resume summary. Your summary is a brief explanation of your skills and experience. This is where you explain exactly what you bring to the table.
Frame this section as a value proposition so the hiring manager gets a clear picture of what you can do for their company. Here’s an example of a standard professional summary.
Now, here’s one with a value proposition:
Curate a List of Relevant Skills and Certifications
Things are changing fast in digital marketing. It’s wonderful to have a college degree in a relevant field, but most practitioners agree that certifications are where it’s at. Having a strong portfolio of technical skills, backed by fresh certifications, shows employers that you know your ‘craft’ and keep polishing it as the online realities of marketing change.
So be sure to give the next popular certifications and skills a prominent place on your resume:
- Google Analytics
- Google AdWords
- Hubspot Inbound Marketing
- Social Media Analytics
- Copywriting
- SEO
- Content Marketing Institute
- Facebook Blueprint Certifications
Talk Achievements, Not Responsibilities
Don’t make the common mistake of framing your work experience as duties or responsibilities. For one thing, this makes it sound as if you were simply taking orders or following a script. Instead, focus on your accomplishments and the results you obtained.
Doing so positions you as a person who takes ownership of projects and is committed to success. So, instead of writing something like this:
- Writing website content, blogs, and social media posts.
Try this:
- Created content across multiple platforms that contributed to a 15% increase in conversions, and a 35% increase in overall traffic.
Make The Sequence of Your Resume Work For You
Most employers will best remember the first thing that they see on your resume. They will also use that ‘first’ to determine if they are interested in reading any further. So, you’ll want to decide if you are better off using a functional or a chronological resume.
If you don’t have much experience, consider sticking with a functional resume format. Here, you will lead off with a list of your skills. With a sequential resume, you will lead off with your most recent work experience.
Digital Marketing Resume Sample (Word version)
Download resume example (.docx)
Digital Marketing Resume Example (text version)
Content Marketing Strategist for B2B Tech Companies
I have more than seven years of experience as a content marketing team leader and strategist for tech brands. Let me bring my proven history of creating and executing content strategy as your next Content Creation Officer.
Employment History
Automated Business Solutions
Aug 2015 – Present
Content Marketing Project Leader – Digital Marketing Division
Led multiple content initiatives for the largest business software solutions provider in the Midwest. Accomplishments include:
- Led a social media partnership with a regional computer parts wholesaler that led to increased sales of business automation software by more than $1.5 million over 18 months.
- Oversaw the movement to a fully in-house content creation team of 15 with no staff turnover in three years.
- Managed the creation of the company’s LinkedIn presence that currently correlates with a 15% increase in overall web traffic.
Lansing Digital
July 2013 – Aug 2015
Content Consultant
Lead content creator and analyst for a large digital marketing consultancy.
- Created website and social media content for more than 25 clients in e-commerce, SaaS, software development, and finance industries.
- Interpreted reports from Google Analytics, Ahrehs, SemRush, and other tools for department heads.
- Performed keyword research and editorial strategy planning for a blog with a monthly readership of 300,000.
- Produced content that increased monthly leads by 50% in just two weeks after publishing.
- Wrote a series of landing pages that brought the client over $150,000 in revenue during a new product launch.
Education
University of Berkshire
Marketing – BA
June 2013
Main Skills
- Google AdWords Certified
- Google Tag Manager
- Digital Marketing Certification – Udemy
- Copyblogger Authority Content Marketer
- HootSuite – Social Media Marketing
Final Tip: Link to Your Marketing Portfolio
As a digital marketing professional, there’s a good chance that much of your work is available to the general public. Whether you’ve written blog posts, managed the social media presence for a notable company, or helped redesign a set of landing pages, you should consider creating a portfolio showcasing all the things you link. Then, provide a link to it along with your social profiles in the contact information section of your resume.
