“Spray and pray” – a strategy some recruiters use to source talent.
And when you forget to customize your resume and cover letter to the job application, you are no better than these types.
Personalization and relevancy – the two keywords of successful job search.
First, you need to find the most relevant jobs for you. Or if you plan to aim higher or change industries, think about how you can position yourself to be as relevant to the organization as possible.
Next, do not forget to personalize.
- In your cover letter: use the contact person’s full name/title; drop a quick reference of some company news; mirror the organizations’ language.
- In your resume: use keywords from the job description; re-organize achievements to better match the job requirements; list/remove extra duties.