With many governments across the world heavily investing in digital based jobs, these types of roles are now predicted to increase greatly. In the UK alone there is an expected rise of over £120 million in digital marketing jobs the next three years, with even greater rises in the US and China.
Here we take a look at some top tips to help you land your dream job in digital marketing and what sort of areas you should be brushing up on to stay ahead of the crowd and on the cutting-edge of innovation.
Tip 1: Keep yourself informed
If you don’t know your SEO from your elbow, it is definitely time to brush up on your acronyms! To be a part of the digital movement, being able to comfortably discuss digital marketing strategies with your interviewer is crucial. Having a firm grip of the correct lingo, such as PPC/ROI/CPC etc. will help to build your credibility with industry professionals both within your application with your resume and cover letter as well as during your live interview.
Tip 2: Familiarize yourself with analytical tools
Long gone are the days when marketing relied heavily on coming up with catchy new phrases and visual images alone to sell a product or service. Digital marketing is far more data driven than people sometimes realize. Having a firm understanding of how analytical tools such as Google Analytics work and how to use the insights these tools supply is essential if you want to become successful.
Understanding how users interact with websites and social media platforms as well as being able to analyse the performance of different marketing channels is just as important to a potential new employer as being creative with words and graphics. Being able to demonstrate to your prospective employer that you know how having the right metrics in place can deliver a positive ROI will stand you in better stead for the job than someone who is a bit vague about analytics.
Tip 3: Become a digital master
Because there are so many areas to cover in digital marketing, it can be a very interesting field to work within. However, just because there are lots of areas to focus on, it doesn’t mean that you absolutely have to become an expert in everything. It is OK for you to become a specialist in just one area if you are particularly drawn to it.
Many large corporations are now actively seeking out individuals who specialize in one particular area of digital marketing, so if your passion is for SEO, paid searches, social media, analytical analysis, or any other aspect of digital marketing, then you may find your specialization to be very sought after. Find your niche area and strive to become your own digital master!
Tip 4: Be nice to people!
How does that old saying go from Wilson Mizner
Be nice to people on your way up because you’ll meet them on your way down.
Digital marketing is hardly a cut-throat business, so being sociable to those around you can actually prove to be very useful. By forging good relationships with your peers, industry experts and new people you meet working in the same industry can often lead to great job opportunities.
Don’t be afraid to network. By attending industry meet-ups and digital marketing conferences on a regular basis, you can open yourself up to building offline as well as online relationships with people that can help you get a foot in the door. Surrounding yourself with innovative industry experts and appreciating any help they give you along the way can also a long way to boosting your career path.
Tip 5: Build your own personal brand
A great way to demonstrate your digital marketing skills to a potential new employer and to prove that you can ‘walk the walk’ as well as ‘talk the talk’ is to build your own online presence. Building your personal brand is like extending your resume online to better showcase your skills. You can do this through running your own personal blog, or combining your blog with an online V Card that features your resume and personal biography along with examples of your work.
Position your online profile or blog with a clear and targeted vision. This can help you become more successful and appealing to potential new employers. Keep your profile updated and add fresh content to your blog regularly to demonstrate to recruiters that you are present and responsive.
The digital marketing industry is constantly evolving. Make sure that you stay relevant and up to date with all the latest innovations and developments in this fast-paced sector.